Marketing and Sales

The DERUFA Company provides marketing and information support to its dealers, as well as to the chain of company retail stores and representation network. We take part in trade shows; arrange a number of educational, experience sharing and performance analysis events for our representatives in the regions all the year round.

Participation in Branch Shows

МosBuild is one of the major European and most influential Russian international shows, attracting all building and interior design sector participants: leading manufacturers, suppliers and customers. MosBuild presents the widest possible range of building and interior design materials and technologies. The DERUFA Company is a permanent participant of MosBuild. All major representatives of the regions take part in the show, working at the stand, sharing their experience and ideas, and finding new partners. In the years 2009 and 2010 the company was awarded a prize for the best stand design.

Maison&Object is a major European professional show in the sphere of interior design and decorating held in Paris. At the next Maison&Object show our company will present a new line of decorative plaster.

Regional Representatives' Convention

The annual Regional Representatives' Convention held in November allows sharing experience and gives us a chance to involve our partners in analysing sales to work out a business development strategy. This event lends priceless support to our new franchisees. It provides our new representatives with a unique opportunity to receive expert advice from all over Russia and use this experience to start their own business.


Application of advanced technologies and materials requires top staff qualifications; therefore our company supplements workshops with webinars, where experts act as technical consultants, answering various construction-related questions.

Manufacturing production facilities support

The permanent support of DERUFA manufacturing production facilities is by all means our competitive advantage. To begin with, this allows us to meet the needs of the supply and demand market promptly; besides, it provides maintenance and financing of the facilities, regardless of their complexity, which is important for regional tender participation. The company's designers continuously create new types of decorative plaster. The corporate stand content is totally refreshed once a year.


Promotional materials and point-of-sale design

  • Regular update of the printed materials with new catalogues and leaflets.
  • Producing videos on decorative coating application techniques.
  • Issuing a quarterly bulletin with a detailed analysis of all DERUFA retail stores' and representatives' sales volumes.
  • Placing the representatives' contact information on the corporate website.
  • Providing sample paints with decorative material effect.
  • Regular new solutions for sale point and sample demonstration stands.
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